One of the questions I hear most often from visitors is: “How did you come up with the idea for this project?”
It's probably also the hardest one to answer, simply because I can't explain it in a few words. When I'm at the box office, depending on the moment, I often don't have the time to tell the whole story it deserves.
So now that I have a little more time to write, I'll try to answer it properly here.
In essence, the idea for the museum was born from a collision between professional frustration and an unfulfilled creative drive.
I was working in the entertainment industry, organising and installing travelling exhibitions: space shows and other large productions. I found the work incredibly mechanical. I had to assemble prefabricated elements piece by piece from thick instruction manuals, which left absolutely no room for creative freedom.
Since I consider myself a creative person (and a “hopeless dreamer”), I slowly fell in love with the very idea of creating experiences: of giving people that “wow” moment.
Which led to the crucial question:
What if I built something from scratch? Something brought to life entirely by my own (admittedly somewhat quirky) vision? No rules! No instructions!
So the museum grew out of this wish to create something completely my own, to replace that “canned”, creativity-starved work. A project where zero experience would be guided by an abundance of dreaming.
That it became a museum followed directly from that strong urge to create.
