One of the most common questions I get from visitors is, “How did you come up with the idea for this project?”

It’s also probably the most difficult question to answer, simply because I can’t explain it in just a few words. When I’m at the box office, depending on the situation, I often don’t have enough time to chat and give the full story it deserves.

So, now that I have a bit more time to write, I’ll try to answer it properly here.

In essence, the idea for the museum was born from a collision of professional frustration and an unfulfilled creative drive.

I was working in the entertainment industry, organizing and installing traveling exhibits, things like space shows and other large-scale productions. I found the work to be incredibly mechanical. I had to assemble pre-fabricated elements piece by piece from thick instruction manuals, which left absolutely no room for creative freedom.

Since I consider myself a creative person (and a “hopeless dreamer”), I eventually started to fall in love with the very concept of creating experiences, the act of giving people that “wow” moment.

This realization led to the crucial question:

What if I built something from scratch? Something brought to life entirely according to my own (admittedly somewhat quirky) vision? No rules! No instructions!

So, essentially, the museum idea sprang from this desire to create something completely my own, to replace that “canned,” creativity-starved work. It was a project where “zero experience” would be guided by an “abundance of dreaming.”

The specific idea of it being a “museum” evolved directly from that powerful creative urge.